1. You limit the scope so your audience does not become lost or occupied by something other than what you are presenting on.
2. Arouses interest in your topic, establisheds your credibility, and prepares the audience for what will follow.
3. Keep relating your subject with the audience's needs, anticipate and answer your audience's questions, use clear vivid language, encourage you audience to ask questions, illustrate your ideas.
4. Restating your main points, Describing next steps, ending on a strong note
5. Preparing to speak, practice your delivery, overcoming anxiety, handling questions responsively
Thursday, April 1, 2010
Tuesday, March 2, 2010
p.216 test your knowledge
1. Questions to ask when gauging the audience's needs are: Who is my audience? Whatare my audience members' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue?
2. Demographics include characteristics such as age, gender, occupation, income, and education. Psychographics include characteristics such as personality, attitudes, and lifestyles. These help to better connect with your audience.
3. An emotional appeal calls on feelings or audience sympathies. A logical appeal uses one of the three types of reasoning: Analogy, Induction, and Deduction.
4. Analogy, Induction, and Deduction
5. The AIDA model begins with an attention getting device, generate interest by describing some of the product's unique features, increase desire by highlighting the benefits that are most appealing to your audience, and close by suggesting the action you want the audience to take.
2. Demographics include characteristics such as age, gender, occupation, income, and education. Psychographics include characteristics such as personality, attitudes, and lifestyles. These help to better connect with your audience.
3. An emotional appeal calls on feelings or audience sympathies. A logical appeal uses one of the three types of reasoning: Analogy, Induction, and Deduction.
4. Analogy, Induction, and Deduction
5. The AIDA model begins with an attention getting device, generate interest by describing some of the product's unique features, increase desire by highlighting the benefits that are most appealing to your audience, and close by suggesting the action you want the audience to take.
Thursday, February 18, 2010
p160 #1 and #9
1. Part 1 The first sentence does a good job describing the situation and why it's happening; but doesn't necessarily need the "if they so choose" at the end. It's kind of cliche. Sentence two is short and precise with detail about the ad; it's not necessary though. Sentence three states what it wants; but it does it in a way that sounds demanding by saying "we need". The questions asked are all necessary to get across what the sender wants. Even though some could be worded differently, they are all needed to assess the tone in which the sender is showing and needs the information.
The first sentence of the next paragraph shows the tone at which the sender needs the information; but also sounds demanding and it doesn't need to reiterate that he or she already said something. The receiver knows what was sent. Sentence two is unnecessary information, the receiver doesn't care about this. Sentence three once again shows the sense of urgency; also sounds threatening. Shouldn't put in the part about looking at other companies.
Part 2
Our college is closing its dining hall due to financial reasons, so we want to do something to help the students prepare their own food in their dorm rooms. Your colorful ad from Collegiate Magazine caught our eye and we thought your ad could be the one to help us. If possible, we would like to know the following before we make our decision:
1. Would you be able to ship the microwaves by August 15th? I realize this is short notice, but our board of trustees just made the decision to close the dining hall last week and we are doing our best to meet the needs of the students.
2. Do the microwaves have any kind of warranty?
3. How much do the microwaves cost? Are there any bulk order discounts?
4. Do we have to provide a special outlet?
5. Will students know how to use them, are instructions included?
We are on a tight time frame and need good information from you as soon as possible to help us in our decision making. I look forward to hearing from you soon. Thank you
9.
5493 Beechwood Drive
Trenton, N.J. 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lake Boulevard
West Palm Beach, FL 33401
Subject: Resort Information
Dear Sir:
My wife and I are planning a late September vacation with our two teenage children and I would greatly appreciate it if you could send me some brochures of resorts in Florida. My family and I enjoy the beach and the golf course, but we also want to be near night entertainment suitalbe for the whole family. I am particularly interested in resort areas that have public transportation available; my family may want to participate in activities away from the resort.
In addition to the brochures, it would be a great help if you could please include the following information in the packet:
1. Which resorts are near large cities?
2. Which are reached by public transportation?
3. Which have attractions for teenagers?
4. Do off-season rates include all the amenities?
5. Weather in Florida during September?
6. Who should I contact for concert schedules during our vacation?
I appreciate the informative article about Florida Resorts in the April 2009 issue of the Smithsonian magazine. I hope this letter doesn't seem to overwhelming, but I just want my family and I to have the best possible vacation we can in Florida. If at all possible, I would like to look over the brochures and information by mid June so I can begin to book a place to stay.
Thank You
Frank C. Atlas
The first sentence of the next paragraph shows the tone at which the sender needs the information; but also sounds demanding and it doesn't need to reiterate that he or she already said something. The receiver knows what was sent. Sentence two is unnecessary information, the receiver doesn't care about this. Sentence three once again shows the sense of urgency; also sounds threatening. Shouldn't put in the part about looking at other companies.
Part 2
Our college is closing its dining hall due to financial reasons, so we want to do something to help the students prepare their own food in their dorm rooms. Your colorful ad from Collegiate Magazine caught our eye and we thought your ad could be the one to help us. If possible, we would like to know the following before we make our decision:
1. Would you be able to ship the microwaves by August 15th? I realize this is short notice, but our board of trustees just made the decision to close the dining hall last week and we are doing our best to meet the needs of the students.
2. Do the microwaves have any kind of warranty?
3. How much do the microwaves cost? Are there any bulk order discounts?
4. Do we have to provide a special outlet?
5. Will students know how to use them, are instructions included?
We are on a tight time frame and need good information from you as soon as possible to help us in our decision making. I look forward to hearing from you soon. Thank you
9.
5493 Beechwood Drive
Trenton, N.J. 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lake Boulevard
West Palm Beach, FL 33401
Subject: Resort Information
Dear Sir:
My wife and I are planning a late September vacation with our two teenage children and I would greatly appreciate it if you could send me some brochures of resorts in Florida. My family and I enjoy the beach and the golf course, but we also want to be near night entertainment suitalbe for the whole family. I am particularly interested in resort areas that have public transportation available; my family may want to participate in activities away from the resort.
In addition to the brochures, it would be a great help if you could please include the following information in the packet:
1. Which resorts are near large cities?
2. Which are reached by public transportation?
3. Which have attractions for teenagers?
4. Do off-season rates include all the amenities?
5. Weather in Florida during September?
6. Who should I contact for concert schedules during our vacation?
I appreciate the informative article about Florida Resorts in the April 2009 issue of the Smithsonian magazine. I hope this letter doesn't seem to overwhelming, but I just want my family and I to have the best possible vacation we can in Florida. If at all possible, I would like to look over the brochures and information by mid June so I can begin to book a place to stay.
Thank You
Frank C. Atlas
Thursday, February 11, 2010
Netiquette
Use of Capitals and lower case letters
You capitalize letters at the beginning of each sentence, a persons name, the name of something "important", if you want something to stand out (where possible), etc.
You use lower case letters for most words in the body of your sentence. Not unless they pertain to the information above, they are lower case. Don't use all caps because it looks like you are showing too much emotion or are yelling. You don't want to offend your audience.
Subject Lines
Subject lines in emails, memos, etc. should be brief and concise. They should be able to give the reader the main idea of the letter without ever having to read it first. Most be relatively close to what the message is about, because that could be the difference from someone reading it and someone putting it in the trash.
Timeliness of replies
The response at which you reply something allows the sender to know you are actively engaged in your work and that you care about your job or the sender's feelings. The rate at which you reply to something shows the sender about your character and what kind of person you are. A response that is long after the message has been sent, shows the reader either doesn't care or is just to busy to help the sender out. Not what bosses at businesses want to see.
References:
http://www.livinginternet.com/i/ia_nq.htm
You capitalize letters at the beginning of each sentence, a persons name, the name of something "important", if you want something to stand out (where possible), etc.
You use lower case letters for most words in the body of your sentence. Not unless they pertain to the information above, they are lower case. Don't use all caps because it looks like you are showing too much emotion or are yelling. You don't want to offend your audience.
Subject Lines
Subject lines in emails, memos, etc. should be brief and concise. They should be able to give the reader the main idea of the letter without ever having to read it first. Most be relatively close to what the message is about, because that could be the difference from someone reading it and someone putting it in the trash.
Timeliness of replies
The response at which you reply something allows the sender to know you are actively engaged in your work and that you care about your job or the sender's feelings. The rate at which you reply to something shows the sender about your character and what kind of person you are. A response that is long after the message has been sent, shows the reader either doesn't care or is just to busy to help the sender out. Not what bosses at businesses want to see.
References:
http://www.livinginternet.com/i/ia_nq.htm
Correcting Email assignment
TO: sarah@work.net
CC: jim@work.net
From: bill@work.net
Subject: Who's in charge of training trips?
Hello Sarah,
I need to figure out who to talk to about a training trip I want to go on. Not only that, but I need to figure out who to give the money too. Do you know who I should ask?
Thanks,
Bill
CC: jim@work.net
From: bill@work.net
Subject: Who's in charge of training trips?
Hello Sarah,
I need to figure out who to talk to about a training trip I want to go on. Not only that, but I need to figure out who to give the money too. Do you know who I should ask?
Thanks,
Bill
Thursday, February 4, 2010
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